The Situation

Durling Cleaning, a cleaning services company based in Westmoreland, NH, sought to expand their client base and increase their revenue. To achieve this, they partnered with PostcardMania for a direct mail marketing campaign.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included several key features to attract potential clients:

  • A striking and colorful design to capture attention
  • Bold headlines: “FREE ESTIMATE” and “CALL NOW”
  • Clear photos and descriptions of the services provided
  • Credible copy emphasizing their experience: “Reliable, friendly, sparkling clean service for over 20 years”

Durling Cleaning mailed 1,000 postcards to targeted contacts in their local area.

The Results

They generated $5,000 in revenue with a 446% ROI!

The campaign was highly successful, resulting in 10 responses and 10 conversions, generating $5,000 in revenue. With an investment of $915, their return on investment (ROI) was an impressive 446%.


Get in touch with a marketing consultant today to start your very own cleaning services direct mail marketing campaign!

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