The Situation

Touch of Precision LLC, a window cleaning business based in Enterprise, AL, wanted to boost their client base and revenue. To effectively target potential customers, they decided to implement a direct mail campaign in partnership with PostcardMania.

The Solution

PostcardMania designed a targeted postcard for Touch of Precision that included:

  • Professional, bold and colorful visuals showcasing their window cleaning services
  • Strong call to action with discount offers
  • A 5 star review to drive home credibility
  • Easy access to contact information to simplify scheduling

Touch of Precision mailed 500 postcards each month for five months, targeting consumers in the Enterprise, AL area.

The Results

They made $4,800 in revenue!

The campaign generated 2 responses, both of which converted into clients, producing $4,800 in revenue from an investment of $1,835—a 162% ROI. With each client bringing in $300 per month on average over an eight-month period, this campaign delivered solid returns for the business.

Why not speak to a marketing consultant today to get started on your own cleaning services direct mail campaign!

CSID: 58882