The Situation

Rockland Housewashing is a cleaning company based out of Bardonia, NY. They needed more clients, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • 3 enticing offers for discounts on cleaning services
  • A QR code that when scanned goes to their website for more information
  • Photos of previous work they have done to build trust with the prospect
  • A positive review from a happy customer
  • Benefits like a 5-star rating, 100% satisfaction guaranteed, and beating competitor’s pricing

They mailed 3,000 postcards to a consumer mailing list that targeted people with incomes of $150,000 or more, and homes valued at $750,000 or more, and people ages 45 and older in specific zip codes in New York.

The Results

They generated $10,000 in revenue!

As a result, they received 20 responses, converted 9 of them and generated $10,000 in revenue. With an investment of $2,564, Rockland Housewashing’s ROI comes to 290%.

 

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