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The Situation

Dr. Travis Thaler treats patients at his chiropractic office, On The River Chiropractic, in Henderson, KY. He needed the right marketing strategy to bring in more patients, so he reached out to PostcardMania for assistance.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A QR code that the prospects can scan for information about the services
  • A map on the back of the card that makes it easy for recipients to locate them
  • A five-star review from a satisfied patient
  • A comprehensive list of services
  • A strong call to action to prompt the recipient to call

Dr. Thaler mailed 5,801 postcards to residents living near his chiropractic office. Since he selected an Everywhere Small Business marketing plan, his campaign also included Google, Facebook, and Instagram ads. The Google ads made 40,903 impressions and resulted in 283 clicks while the Facebook/Instagram ads made 29,588 impressions and resulted in 449 clicks.

The Results

They generated $60,000 in revenue!

As a result, On The River Chiropractic received 60 responses and converted all of them to new patients. This new business resulted in $60,000 in lifetime revenue! That’s an ROI of 1,621%!

CSID: 54262