Newspaper advertising and TV advertising, for my profession, really didn't seem to be anything that worked adequately... we wanted a regular, constant communication with our patient base.
Dr. Rick Argall is a partner at Family Life Chiropractic Health Center, a chiropractic facility in Clearwater, FL. Their practice is 90% referral- based, so their main goal in their postcard campaign is to stay in touch with their client base.
We started initially with the postcards, and now have included brochures. We have also included newsletters over the last couple years.
We found that if we continuously communicate to our patients, we actually maintain the patient visits and the new patient referrals at a higher level. If we stopped the mailings for two or three months, we would generally see a drop [in patients].
By designing a program for them to stay in contact with their patients, we were able to help Family Life continuously bring in a steady flow of patient visits and new patient referrals.