The Situation

Carpet MD Inc, a carpet cleaning company based in Forest Grove, OR, was seeking to expand their client base and increase revenue. They reached out to PostcardMania for assistance in developing a direct mail marketing campaign that would effectively reach potential customers.

Get in touch with a marketing consultant today to get started on your very own carpet cleaning direct mail campaign!

The Solution

PostcardMania designed an impactful 6×11 postcard that featured several key elements to attract and engage recipients:

  • A trust-building image of two men shaking hands
  • Glowing reviews to build credibility
  • Personalization with the first name of the recipient
  • A comprehensive list of services provided
  • A compelling call to action for a FREE in-home quote

Carpet MD Inc mailed 3,000 postcards as part of a single Every Door Direct Mail (EDDM) campaign.

The Results

They generated $22,622 in revenue!

The campaign was a resounding success, generating 42 responses, all of which converted into customers. This resulted in $22,622 in revenue. With an investment of $2,515, the return on investment (ROI) was an impressive 799%.

CSID: 55799