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The Situation

Busy Bee Carpet Steamers is a carpet cleaning service located outside of Houston, Texas. They were looking for fresh ideas to advertise their pet urine and odor removal services so they came to PostcardMania for help!

The Solution

With the help of our marketing consultants, Busy Bee Carpet Steamers settled on a direct mail campaign that targeted single family homes with a median home income of 50,000+.

Busy Bee Carpet Steamer’s postcard design included a number of successful elements like:

  • A clear headline that indicates the company’s specialty.
  • Multiple offers and specials that a recipient can use.
  • A cute picture of a puppy and kitten reinforcing the service they provide.

One reason that their campaign was successful was that they mailed all of their cards to the same mailing list. People are busy, and in order for your prospects to remember YOU over your competitors, it requires serious repetition.

The Results

This carpet cleaner generated $4,000 in revenue after one campaign!

They received about 20 new customers which amounts to about $4,000. They‘ve only spent $2097 on their campaign so far, resulting in a 91% return on their investment (ROI). As these clients come back for future services, their ROI will continue to grow. 

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other carpet cleaning services.

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