Executive Business Broker, based in Union, NJ, bridges the gap between business owners who want to sell their stores and buyers. They needed to target specific businesses and increase revenue, so they came to PostcardMania for help with their marketing.
Executive Business Brokers mailed a 4.25 x 6 inch postcard to their own mailing list of businesses. The card included the following features:
- A QR code that when scanned takes the recipient to their company website for more information.
- A large headline that grabs the recipient’s attention.
- A description of their services and all the benefits of working with them.
The postcards were mailed monthly in amounts between 200 and 1,200 pieces to various types of businesses like liquor stores, bagel stores, and car washes.
They generated $10,000 in revenue.
As a result, Executive Business Brokers received 5 responses and converted 1 of them, making $10,000 in revenue. With an investment of $2,548, their return on investment amounted to 292%.