The Situation

Helix Sales Development, a renowned business services company based in Milford, MI, recognized the need to expand their client base and promote their offerings in an impactful way. To achieve this goal, they partnered with PostcardMania for a strategic direct mail advertising campaign.

The Solution

PostcardMania designed a captivating 4.25 x 6 postcard for Helix Sales Development that featured the following elements:

  • A prominent call-out for a private event, piquing the interest of recipients
  • A QR code for easy access to the company’s website, enhancing engagement
  • A strong call-to-action, encouraging recipients to take the desired action
  • An eye-catching image of a man smoking a cigar, driving home the message in a memorable way

With an attention-grabbing design in hand, Helix Sales Development mailed 2,052 postcards to a list of business owners who smoke cigars — a perfect audience for their event!

The Results

They generated 43 new clients worth $57,000!

The postcard marketing campaign produced exceptional results for Helix Sales Development:

  • Received an impressive 360 responses from interested individuals
  • Successfully converted 43 of those responses into new clients
  • Generated substantial revenue of $57,000 from the new client acquisitions
  • With an investment of $2,788 for the campaign, they achieved an astounding 1,944% return on investment (ROI)

Helix Sales Development’s successful postcard campaign not only attracted new clients but also reinforced the effectiveness of direct mail marketing in the business services industry.

Get in touch with a marketing consultant today to start your very own campaign!

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