The Situation
JAD Enterprises is a full-service marketing company that specializes in connecting businesses with investors. They wanted to increase annual revenue, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to their website
- An offer for 10% off a first order
- A five-star review from a happy client
- A list of benefits on the back of the card
They mailed 2,500 postcards to a list of their own contacts. In addition, JAD Enterprises ran a Website to Mailbox campaign, which targets website visitors with postcards. Within 24-48 hours of their web session, the visitor receives a postcard to keep their business top of mind and illicit a response. So far, JAD Enterprises has mailed 382 postcards through Website to Mailbox.
The Results
They generated $15,000 in revenue!
As a result, they received 3 responses and converted all of them, which generated $15,000 in revenue.