Business Services Direct Mail Case Study: Kentucky Chamber

The Situation

The Kentucky Chamber came to us to design and mail a postcard campaign that would drive qualified attendees to their Lexington manager training event.

The Solution

The Kentucky Chamber needed a professional postcard design which would appeal to area administrators, managers, and directors to entice them to attend their live managerial training event. Here’s why their design worked:

• The center image looks engaging and immediately conveys “professional group training.”
• The headline “Supervising and Managing People” tells recipients this postcard (and event) is exclusively for managers.
• The bright red graphic can’t be missed and gives a generous $25-off savings.

Kentucky Chamber procured a mailing list of 2,500 administrators, managers, and directors located within their market. Here are their results…

The Results

$7,500 in immediate revenue!

From just ONE mailing of 2,500 postcards 5 weeks prior to the event date, they received 10 responses — 5 of whom turned into customers and generated an immediate $7,500 in revenue. That’s an instant return on their marketing investment of 323%!

However, since each customer has a lifetime value of $10,000 for Kentucky Chamber, the projected long-term return on investment comes out to 2,726% for this one campaign alone. With results like these, it’s clear why they’ve already ordered their next postcard campaign to promote and book their next live event!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other business services!