The Situation

Innovative Capital Corp. is a company that provides equipment financing and leasing to businesses in a variety of different industries. They wanted to find a successful way of advertising their services in order to increase annual revenue, so they came to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for no processing fees
  • A QR code that when scanned goes to their website for more information
  • A list of benefits on the back of the card
  • A strong headline and eye-catching design to grab the prospect’s attention

Innovative Capital Corp. mailed 1,000 postcards to their own list of contacts.

The Results

They generated $67,000 in revenue!

As a result, they received one response and converted it to a sale. This new client generated $67,000 in revenue for them! Since they achieved such an amazing return on investment of 11,067%, they have decided to continue direct mail marketing.

CSID: 58303