Based in Ventura, CA, the consultants at Coachability help their clients become more effective business leaders with executive coaching. They called PostcardMania for help reaching prospects who might be interested in their services.
Along with our marketing consultants, Coachability created a laser-focused, integrated postcard campaign that would generate the best possible results.
Heres why the postcard design was effective:
The folks at Coachability sent their postcard one time to a list of 1,000 prospects in specific zip codes with an income of $250,000 or more. To increase their exposure, they used DirectMail2.0. That way, any leads who went to their website and left without converting would see their follow-up ads on other websites all across the Google Network, reminding them of their interest!
103 interested leads!
Number of Times Google Ad Displayed
Google Ad Clicks
Thanks to their postcard campaign, Coachability had 160 visitors go to their website. And thanks to the tracking capabilities of DirectMail2.0, they could see that their follow-up ads were shown almost 150,000 times and 103 people clicked on those ads to go back to their site!
With a campaign cost of $433, the business consultants only need 5 people to purchase their $99 Rapid Leadership Assessment to more than recoup the cost of their campaign. And if only ONE of those 103 interested leads purchase their consulting services which start at $1,000 they will more than double their investment!