200000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
2487392
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
20929
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
164606
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
3535
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Ultimate Creations Inc is a beauty product supplier located in Los Angeles, CA. They were looking for a creative way to remind active and inactive customers about their services so they contacted PostcardMania for ideas.

The Solution

They decided on an Everywhere Small Business campaign to target prospects, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram.

Ultimate Creations Inc’s postcard design had several key features including:

  • A picture of a beautiful women with flawless skin to convey the product’s effects
  • A half-off offer on their products
  • A QR code which can be scanned by any smartphone taking the prospect to a landing page to claim their offer

Because Ultimate Creations Inc sells beauty products, they needed to target both their active and inactive customers since they were already interested in the benefits of their products. The used three separate mailing lists to target these people and inform them of the new discounted product campaign they were running.

The Results

Number of Times Google Ad Displayed
2487392
Google Ad Clicks
20929
Number of Times Facebook & Instagram Ad Displayed
164606
Facebook & Instagram Ad Clicks
3535

So far, they have made $204,199.51 in revenue!

Ultimate Creations Inc received HUNDREDS of responses! More than half of those responses converted, covering the entire cost of the campaign, plus generating $204,199.51 in revenue!! She says the best part of the whole campaign was getting tons of old “inactive” clients (as old as ten years back) to make new purchases because they received their postcard!!

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