The Situation

Page Nails wanted to introduce their new salon to local Clearwater residents, so they contacted us for help in spreading the word.

The Solution

We designed a postcard that communicated Page Nails was a new-in-town salon that residents should try out.

Here’s why the postcard worked:

  • The 20% OFF special offer pops out in bright pink — can’t miss it!
  • Images show it’s a salon where beauty + relaxation reign supreme.
  • Benefits listed show how easy it is to schedule and visit.

Since Page Nails was a new salon in Clearwater, they mailed their postcards with Every Door Direct Mail (EDDM) — the U.S. Postal Service’s bulk mailing program which targets zip codes and saves money on postage.

The Results

210 NEW customers — $7,350 in revenue!

Using EDDM and the postcard design, Page Nails was able to get the word out about their salon — while saving $ on postage — to all residents living within 2 miles of their downtown location. They mailed 16,000 postcards, which generated 210 new customers for their new salon — and $7,350 in revenue from their campaign.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services!

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