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The Situation

Fantastic Sams is corporate franchise of hair salons that are located all over the U.S. This Fantastic Sams location in Greenwood, AR needed to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6.25 x 8.5 inch postcard that included the following features:

  • Four offers for discounted salon services
  • Professional photos of hair models to entice the recipient to respond to the postcard
  • Fun photos that are catching to the eye on the front of the card

Fantastic Sams of Greenwood mailed 60,000 postcards to a Every Door Direct Mail mailing list that targeted specific zip codes. Each mailing included between 9,000 and 16,500 postcards and they were mailed out every other month.

The Results

They generated $400,000 in revenue in a year!

As a result, Fantastic Sams of Greenwood received 1,000 responses, converted 800 of them, and they generated $400,000 total after the course of mailing the postcards out for a year!

They only spent $11,928 on this direct mail campaign, so their return on investment is an impressive amount of 3,253%!

CSID: 53598
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