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The Situation

Hair By Katy Salon is a hair and beauty salon that specializes in hair cut and color. Their business wanted to let people know that they are taking appointments during the state’s COVID-19 re-opening plan, so they reached out to PostcardMania for assistance with spreading the word.

The Solution

The marketing experts at PostcardMania helped Hair By Katy Salon create a professionally designed postcard and digital ad campaign. The postcard design includes:

  • Photos of past client haircuts to showcase their cut and style work to the recipient.
  • A clear message stating that the salon is open, urging the recipient to book an appointment.
  • A note on COVID-19 and how Hair By Katy will safely help potential new customers care for their hair.
  • An exclusive discount with the postcard to entice the reader to book their beauty services.

They mailed 3,000 postcards to Lake Mary, Florida residents with a household income of more than $50,000.

The Results

…45 new clients so far!

According to Hair By Katy Salon, they had a great response! They gained 45 new customers at the salon after a direct mail and digital ad campaign. They also received 648 clicks to their website from combined Google, Facebook, and Instagram ads using PostcardMania’s Everywhere Small Business Product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services!

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