3,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
28,965
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
231
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
3,883
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
417
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Hair By Katy Salon is a hair and beauty salon that specializes in hair cut and color. Their business wanted to let people know that they are taking appointments during the state’s COVID-19 re-opening plan, so they reached out to PostcardMania for assistance with spreading the word.

The Solution

The marketing experts at PostcardMania helped Hair By Katy Salon create a professionally designed postcard and digital ad campaign. The postcard design includes:

  • Photos of past client haircuts to showcase their cut and style work to the recipient.
  • A clear message stating that the salon is open, urging the recipient to book an appointment.
  • A note on COVID-19 and how Hair By Katy will safely help potential new customers care for their hair.
  • An exclusive discount with the postcard to entice the reader to book their beauty services.

They mailed 3,000 postcards to Lake Mary, Florida residents with a household income of more than $50,000.

The Results

Number of Times Google Ad Displayed
28,965
Google Ad Clicks
231
Number of Times Facebook & Instagram Ad Displayed
3,883
Facebook & Instagram Ad Clicks
417

According to Hair By Katy Salon, they had a great response! They gained 45 new customers at the salon after a direct mail and digital ad campaign. They also received 648 clicks to their website from combined Google, Facebook, and Instagram ads using PostcardMania’s Everywhere Small Business Product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services!

Call or Text a Marketing Consultant 1-800-628-1804
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