Beauty Services Direct Mail Case Study: Beri Esthetique
Mailer Design The Situation
Beri Esthetique is a medical spa located in Ocean Township, NJ. They were looking for a creative way to remind previous customers about their services so they contacted PostcardMania for ideas.
The Solution
They decided on PostcardMania’s Everywhere Small Business product to target prospects, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram.
Beri Esthetique’s postcard design was very different from a normal campaign and included:
- A color scheme of pinks and purples giving this card an elegant feel
- Several money-saving discounts on their products
Because Beri Esthetique sells specialized beauty services, they needed to target people they knew that would be receptive to them. So, they used a mailing list of previous clients to laser target only the most qualified prospects for their service.
The Results
1,849
Google Ad Clicks
210,080
So far, they have made roughly $5,000!
Beri Esthetique brought back 10-12 customers for their services! They made around $5,000 in income as well!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services businesses!