All three designs used bright and engaging backgrounds to get the attention of their prospects. Every design also featured a picture of an elated person, which represented how happy American Community Bank users are. Design 1 promoted their checking account services. Design 2 promoted their Savings accounts. Design 3 promoted the grand opening of their newest branch. They stressed their free account openings and their no-fees approach to banking, which was very attractive to prospects.
American Community Bank wanted to attract more clients to their banking services. It’s a tough task to compete with the big, national banks, and it requires building a lot of trust with prospective clients. They consulted with our marketing experts to learn what marketing advantages postcards had over the other popular marketing tools.
When they learned about the versatility of postcard marketing, they decided to give it a try. Their marketing campaign went all out to build trust with their quality prospects. They used two different mailing lists and broke their efforts into 3 mailings. First, they mailed 9,000 cards to a resident/occupant carrier mailing list in their local zip code, which means every house on certain carrier routes got their postcard. They did this mailing twice with a new design for each mailing. Then, the second stage of the marketing strategy was a 15,000 piece mailing to all the closest businesses and residences within a certain radius of their location.
Their multi-front approach brought their bank some amazing results. They opened 250 new accounts with over $17,000,000 in deposits! Yes, that is 6 zeros, as in 17 MILLION dollars. That’s quite a return on their investment, wouldn’t you say?