Steve Nicholas started his own business, I Buy Motor Homes, and buys motor homes with cash in all 50 states. He needed a way to market his business and bring in more interested sellers so he reached out to PostcardMania for marketing assistance.
Steve started mailing with PostcardMania in February of 2023. He mailed 12,694 postcards to his own mailing list of targeted prospects.
The 6 x 8.5 inch postcard included the following features:
- A bright and bold headline that grabs the prospects’ attention and gets their primary message across quickly
- Relevant imagery
- Contact information on the back of the card
- A step-by-step process to help sellers understand the services
Steve mailed over the course of two months to owners of RVs and campers in various states across the country.
He received 60 responses and made $50,000!
As a result, 60 people responded to Steve’s direct mail campaign and he made $50,000. Since he spent $7,248 on his campaign, Steve received a return on investment of 590%.
Since then, he has continued mailing postcards, totaling about 23,500 pieces.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for automotive companies.