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The Situation

Auto Expressions is an automotive repair shop in West Milton, Ohio. They reached out to PostcardMania for marketing help to increase their customer base and boost revenue.

The Solution

Auto Expressions mailed 9,000 6” x 8.5” postcards for 6 months with each batch amounting to between 2,250 and 3,000. They purchased a resident/occupant list and targeted all residents within a 5-mile radius of their location. This allowed them to save some money on postage.

PostcardMania designed a postcard with the following features:

  • An offer for 11% off any automotive repair and a free loaner car for an overnight repair
  • List of benefits
  • List of services
  • A map of their location
  • A strong call to action statement and headline in bold and bright colors

The Results

Their campaign generated 45 sales conversions!

They made 45 sales! A single repair can generate up to $1,500 in revenue, so these conversions potentially made $67,500 in profit.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other internet/TV service providers and communications professionals.

 

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