The Situation

Bulletproof Cycles is a motorcycle repair shop located in Thousand Oaks, CA. They were looking for a creative way to let motorcycle owners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a postcard marketing campaign that targeted nearby motorcycle riders. It featured an image of a motorcycle, giving it instant recognition of what they do.

Bulletproof Cycles’s postcard design included:

  • A headline that communicates the card’s message to the recipient
  • Three different “New Customer Special” discounts on their services
  • A bulleted list of their service’s qualifications and benefits

Because Bulletproof Cycles sells repair services exclusively for motorcycles, they needed to target only motorcycle owners. So, they used a consumer mailing list of motorcycle owners to laser target only the most qualified prospects for their service.

The Results

They spent $3,717.80 with postage included, and so far, they have made around $10,000. That’s a 169% ROI!

So far, they have made around $10,000!

Bulletproof Cycles received over 20 responses! 10 of those converted into sales, generating around $10,000! They spent $3,717.80 with postage included, resulting in a 169% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services businesses!

CSID: 34806