The Situation

HonDoctor is a Honda and Acura auto care specialist in Kingsport, Tennessee. Their shop provides reliable and affordable automotive maintenance and repair services. They reached out to PostcardMania with the goal of adding more repeat customers and earning more revenue.

The Solution

PostcardMania worked with HonDoctor to create an effective direct mail marketing campaign that would saturate the area surrounding the auto repair shop. Here’s why the postcard was effective:

  • Sleek and professional copy and design that’s sure to catch the recipient’s attention.
  • An exclusive offer with the postcard, creating more incentive for potential customers to respond.
  • A testimonial from a past client who had a great experience with the auto repair shop and mechanics, increasing the reader’s trust in their services.

They mailed 1,000 postcards to car owners with a 1995-2017 Honda or Acura in Kingsport, Tennessee.

The Results

landed 4 new jobs that resulted in a 121% ROI!

HonDoctor had an impressive response to their direct mail marketing efforts. They quickly received 4 responses to the postcards, which resulted in 4 new jobs that are expected to be repeat customers. This automotive repair business experienced a 121% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive repair businesses!

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