AUTOMOTIVE REPAIR SERVICES CASE STUDY
Rivercity Autowerks
40 leads generated resulting in $8000 in sales!
Campaign Info
AUTOMOTIVE REPAIR SERVICES CASE STUDY VIDEO
Rivercity Autowerks
The bold postcard design, provided by Rivercity Autowerks, was simple, straightforward and notified readers right away that their dealership service could save them money. The back repeated the type of vehicles they service because the recipients owned those specific vehicle makes and models. In this economy, people are looking to save money and this design presented a low-cost option right away to get the reader’s attention.
The Situation
Rivercity Autowerks had auto service marketing goals that many small businesses can identify with. They wanted to increase the amount of qualified leads they were generating and turn more of those leads into sales. They consulted with our marketing experts to find out how auto service postcard marketing could help them reach their goals.
The Solution
The Campaign: 3,500 auto service postcards promoting VW, Porsche and Audi auto repair. Mailing List: For this campaign, Rivercity Autowerks mailed to a very specific list: Audi and Volkswagen owners that have vehicles between years 1998-2008 in a 20 mile radius of their auto shop. Mailing Schedule: One mailing to 3,500 people.
The Results
40 leads generated resulting in $8000 in sales!
Over 40 qualified leads that resulted in approximately $8,000 in sales. Average sale from each postcard customer: $200 Total estimation of campaign cost, including postage: $1,700 ROI (Return on Investment): 470%
