The Situation

Bob’s Automotive Service is an automotive repair business located in Harrisburg, PA. With a desire to increase their customer base and boost revenue, they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a postcard with the following features:

  • A seasonal design that focused on spring specials
  • 4 offers and a section telling recipients they have discounts for veterans
  • A five-star review boasting of impeccable service
  • A map showing exactly where their shop is located

Bob’s Automotive Service chose to use a resident/occupant mailing list that targeted residents with household income of $70k or more in a 1.12-mile radius of their shop. We mailed out 6,000 postcards over 2 months in March and April 2022.

The Results

Their postcard campaign generated 10 new customers!

They received 30 responses and converted 10, bringing in $2,989.60 in profit! Typically, automotive customers are loyal and return to mechanics they trust, so the lifetime value of these 10 customers is very good, and Bob’s Automotive Service is likely to keep growing.

Bob’s Automotive Service has been mailing postcards with PostcardMania since 2021 and is looking forward to achieving even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive professionals.


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