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The Situation

Colorado Auto Detail is an automotive detailing business located in Denver, CO. They needed a way to let potential leads know about the services they offer, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer of 10% all services via an offer code on the front of the card, which can be used for tracking purposes
  • A QR code on the back of the card that the recipient can scan and receive more information
  • A list of services on the back of the card so that the prospect knows exactly what they offer
  • A sleek and stylish postcard design that matches the logo

Colorado Auto Detail mailed 955 postcards to a resident/occupant mailing list that targeted residents in the local area. The cards were mailed in the summer via first class postage so it arrived in mailboxes faster.

The Results

They received 15 responses and generated $2,500 in revenue!

As a result, they heard from 6 people, converted 1 of them and made $9,000 in revenue. Colorado Auto Detail’s initial investment was $2,465, so their return on investment amounts to 265%!

This was their second direct mail campaign, and they have continued their marketing with PostcardMania in hopes of even greater success in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive companies.

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