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The Situation

This luxury automotive repair shop wanted to spread the word to local luxury car owners about their auto repair services. They came to us to utilize our bulk mail campaigns in order to do so.

The Solution

Swedish Solutions used PostcardMania’s Everywhere Small Business product to target nearby luxury vehicle owners, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram.

Their integrated campaign delivered results because:

  • Their postcard instantly communicates luxury and trust with an image of a luxury sports car as well as a list of auto manufacturers that they provide services for.
  • A five-star review from a past client addresses any potential concerns prospects might have when chosing a new auto repair shop or making the decision to service their luxury vehicle at their shop instead of at a higher-priced dealer repair shop.
  • Four excellent offers, all with a 30 day expiration, create a sense of urgency to get the prospect to respond right away
  • COVID-19 guidelines on the back of the card create peace of mind which is vital when marketing during a pandemic.
  • The map and image of their exterior sign gives locals a reminder of where they are located and creates a connection for anyone who has driven by the location in the past.

The Results

They have received about 15-20 new customers!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive repair services!

Call or Text a Marketing Consultant 1-800-628-1804