Anacortes Automotive is a vehicle service and maintenance shop located in Anacortes, WA. They were looking for a creative way to let nearby residents know about their business so they contacted PostcardMania for ideas.
They went with a postcard campaign that advertised a “Winter Special.” Holding a seasonal sale is an effective tactic for many industries to create a sense of urgency in the recipient.
Anacortes Automotive‘s postcard design included:
Because Anacortes Automotive is a service that most people can use, their mailing list was composed of a radius around their business, hitting many local neighborhoods.
The consistency of their mailings also contributed to their success. The 10,000 postcards were sent out in 2,500 monthly increments, hitting the same houses four times from August to January. This repetition ensured that anyone needing a car repair had them in mind all winter long.
Their campaign generated $60,777!
Anacortes Automotive tracked and converted 54 responses! Since they only spent $4,165 on the campaign, it resulted in a massive 1,359% Return on their Investment (ROI)!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other automotive maintenance businesses!