Alpha European Auto provides service and repairs for high-end European cars. They wanted to increase their business so they were servicing and repairing more of those cars and generating more revenue for their business. They consulted with our marketing experts to learn how postcards could help them reach their goals.
The key to successful marketing is targeting the right prospective customers. Alpha European Auto purchased a mailing list of 5,000 households. Everyone on the mailing list owned one or more the following makes (any year): Mercedes, BMW, Jaguar, Porsche, VW, Audi, Volvo, Ranger Rover. This specifically targeted list gave them exactly what they were looking for: high quality prospects that were already likely to need what they offer. They mailed their postcards in 5 waves sending 1,000 cards at a time.
After mailing their 5,000 postcards, Alpha European Auto has generated 7 new clients and they have brought in $2,200 in revenue so far!