Cruiser Customizing sells top-of-the-line aftermarket motorcycle parts. They wanted to build their customer loyalty while also turning their PROSPECTIVE customers into ACTUAL customers. They thought marketing postcards could help them kill two birds with one stone, so they called one of our marketing consultants to learn more about postcard marketing and it’s revenue potential.
For Cruiser Customizing’s goals, the solution was simple. We designed them a strategic marketing postcard that would appeal to both customers and prospects alike. Then, we mailed the postcard to all 4,935 of the current customers and prospects in their in-house database. The campaign was mailed just once to remind the postcard recipients that Cruiser Customizing is still their best option for aftermarket motorcycle parts.
The postcards got a great response with just one mailing! They received 18 responses, which generated $3,815 for their shop!