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The Situation

Grub Stake Auction is a real estate and industry equipment auctioneer service located in Anchorage, Alaska. They took on a contractor’s equipment auction and needed a better way to invite contractors to participate, so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Grub Stake Auction’s design included:

  • A headline that immediately communicates the card’s message
  • Pictures of the kinds of products they sell
  • A list of products available to bid on

The biggest reason this campaign found such success was the specificity of their mailing list. They provided a list of general contractors in Alaska to mail to. This ensured that every recipient would be receptive to their messaging, and that they would be close enough to consider coming to get the heavy items.

The Results

Every item was sold generating $600,000!

Every item was sold generating $600,000!

The auction went even better than expected – the postcards helped bring enough eyes to the auction to sell every single piece of equipment available, generating the auction $600,000 in revenue!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other auctioneer services!

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