Village Green Day School is a children’s school located in Great Falls, VA. They were looking for a creative way to let nearby parents know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that targeted the parents of young children near their school. The postcard design included pictures of young and happy children, a common depiction included in PostcardMania’s successful preschool marketing campaigns.
Village Green Day School’s postcard design included:
- An offer for a zero application fee
- Variable data with the recipient’s first name that gives this card a more personal feel
- A 5 star review that establishes credibility
Because Village Green Day School teaches children ages 12 and under, their campaign needed to target nearby residents with children in that age range that could afford their school. So, they used a mailing list of houses with children in that age range whose parents make at least $150,000 so only the most qualified prospects saw their messaging.
They spent $3,026.70 with postage included, and they have made around $8,000 in annualized income. That’s a 164% ROI!
So far, they have made around $8,000!
Village Green Day School received 10 responses! Out of those 10, they gained 8 new enrollments! Their annualized income generated from these enrollments is around $8,000!! They spent $3,026.70 with postage included, resulting in a 164% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other children’s day schools!