Chico Paper Company is a fine art gallery and framing business located in Chico, CA. They were looking for a way to bring in more clients interested in their custom framing, so they reached out to PostcardMania for marketing assistance.
PostcardMania designed a 6 x 8.5 inches postcard that included the following features:
- A large, bold headline on the front of the card that communicates what the business is about
- Supporting colorful images of their products to entice the recipient
- An offer of 50% off custom framing and an early bird special
- A list of their products on the back of the card
Chico Paper Company mailed 7,500 postcards to a consumer mailing list that targeted single-family homeowners, ages 30-60 years old, with a property value of $400,000 or more in a 2.12-mile radius of the business.
The hyper-targeted mailing list helped them send the mailers to a specific type of prospect that could afford their products and could use them in their home.
They gained 100 customers and made $25,000!
The consumer mailing list they purchased paid off, and they heard from 120 people. Chico Paper Company converted 100 of the responses and made $25,000 in revenue!
This direct mail campaign cost them $4,053, so their return on investment (ROI) amounts to 517%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other art gallery and framing companies.