Service General, like any small business, wanted to grow its clientele. They wanted to get their name out to the community, get more customers and generate more revenue. They heard about postcard marketing and wanted to see if it was the real deal for growing small businesses, so they called our marketing experts to learn more.
Building your clientele requires new leads for you to turn into customers. To generate those leads you need consistent exposure to quality prospects. Service General got this exposure by mailing a strategically designed postcard to 1,000 specifically targeted prospects – restaurants with <300 employees - three times a month. They offer hood cleaning and equipment repair, so these restaurants were great prospective customers for their business. All they needed to do was put their offers in front of them consistently and they could turn them into customers.
The postcards generated the leads Service General was looking for. They gained 12-15 new customers and generated $2,400-$3,000 in new jobs from those customers. The great part about postcards is the results only grow the longer you mail.