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The Situation

Guardian Machine Protection is a machine maintenance service located in Fort Wayne, Indiana. They were looking for a creative way to let businesses know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Guardian Machine Protection’s postcard included:

  • A headline that immediately communicates the card’s message
  • A 5 star review from a previous client
  • An offer for a 40% off MSRP with a protection plan

The biggest contributor to this campaign’ success was the laser-targeting of their mailing lists. Because they offer such a niche service, they had to ensure that every postcard sent out was landing in the mailbox of a business with machinery. So, their mailing lists reflected this. They targeted 2 different groups:

  • A provided list of Maintenance Managers, Business Owners, Plant Managers, Director of Operations, VP of Operations.
  • Small to mid-sized manufacturers that generate $2-10 million in revenue employing at least 10-40 people that are within 60 mile radius from Fort Wayne and West Lafayette, Indiana.

The Results

$16,000 in revenue!

$16,000 in revenue!

So far, Guardian Machine Protection gained 2 new customers! One deal is a trial run for $4,000 and the other for $12,000. They’ve found the postcards to be the most effective marketing they’ve ever done.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other machinery maintenance companies!

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