The Situation

Collar City Animal Hospital is a veterinary practice in Troy, New York. They wanted to increase new patients who need animal services and pet care, so they reached out to PostcardMania for assistance.

The Solution

Collar City Animal Hospital used PostcardMania’s Everywhere Small Business product, which combines online advertising on Google, Facebook, and Instagram with a matching direct mail postcard campaign.

Design: A postcard campaign that targets a provided list of potential clients. The card includes:

  • Clean copy and design, making it easy to read.
  • A testimonial/review from a patient, increasing the recipient’s trust in the veterinary practice.
  • Images of the animal hospital and pets, providing the reader with a clear idea of who the company is and what they are promoting.

Collar City Animal Hospital mailed 18,000, 6” x 8.5″ postcards. They did this by mailing 6,000 postcards 3 separate times to new residents in the neighborhood.

The Results

…they got 18-30+ new patients in one month, adding $3,000-$4,500 a month in revenue!

According to Collar City Animal Hospital, they had a great response!

They received 103,885 Google impressions that led to 1,191 clicks to their website, and 13,615 Facebook impressions that let to 272 clicks to their website.

They added 18-30+ new patients in one month! This increased the veterinary clinic’s revenue by $3,000-$4,500 a month!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other animal services and veterinary clinics!

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