The Situation

This trusted bookkeeping service wanted to increase their client base in Vermont and New York. To accomplish their goal, they came to use to utilize our results-oriented bulk mail campaigns.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted Vermont and New York businesses.

Their campaign delivered results because:

  • The front side of the postcard features bold words against a sharp background of a very friendly-looking employee. It wastes no time letting you know that they’re a five-star bookkeeping service, and quickly offer a free business assessment when mentioning the postcard. Easy-to-find contact information of the bottom makes this card’s message a 1-2-3 knockout punch!
  • The backside of the card elaborates on why you should entrust them with your accounting needs. They continue to build credibility citing their qualifications and another 5-star testimonial, along with the benefits your company will receive when outsourcing your accounting with them.
  • With Capacity Bookkeeping repeated getting their company in front of VT and NY businesses, the influence of repetition is undeniable — they already have made all the money back that they spent on the campaign!

The Results

So far he has made his money back from the campaign and every client that he gets, he keeps. Each client has a lifetime value of $15,000!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other accounting services!

Call or Text a Marketing Consultant 1-800-628-1804
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