Capacity Bookkeeping wanted to increase their client base in Vermont and New York. To accomplish their goal, they came to us to utilize our results-oriented bulk mail campaigns.
Our marketing experts worked with them to develop a direct mail campaign that targeted Vermont and New York businesses.
Their campaign delivered results because:
- The front side of the postcard features bold words against a sharp background of a very friendly-looking employee. It wastes no time letting you know that they’re a five-star bookkeeping service, and quickly offers a free business assessment when mentioning the postcard. Easy-to-find contact information makes this card’s message a 1-2-3 knockout punch!
- The backside of the card elaborates on why you should entrust them with your accounting needs. They continue to build credibility citing their qualifications and another 5-star testimonial, along with the benefits your company will receive when outsourcing your accounting with them.
- With Capacity Bookkeeping repeatedly getting their company in front of VT and NY businesses, the influence of repetition is undeniable — they already have made all the money back that they spent on the campaign!
New clients with a lifetime value of $15,000!
So far he has made his money back from the campaign and every client that he gets, he keeps. Each client has a lifetime value of $15,000!
Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other accounting services!