Capacity Bookkeeping

The Situation

Capacity Bookkeeping wanted to increase their client base in Vermont and New York. To accomplish their goal, they came to us to utilize our results-oriented bulk mail campaigns.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted Vermont and New York businesses.

Their campaign delivered results because:

• The front side of the postcard features bold words against a sharp background of a very friendly-looking employee. It wastes no time letting you know that they’re a five-star bookkeeping service, and quickly offers a free business assessment when mentioning the postcard. Easy-to-find contact information makes this card’s message a 1-2-3 knockout punch!
• The backside of the card elaborates on why you should entrust them with your accounting needs. They continue to build credibility citing their qualifications and another 5-star testimonial, along with the benefits your company will receive when outsourcing your accounting with them.
• With Capacity Bookkeeping repeatedly getting their company in front of VT and NY businesses, the influence of repetition is undeniable — they already have made all the money back that they spent on the campaign!

The Results

New clients with a lifetime value of $15,000!

So far he has made his money back from the campaign and every client that he gets, he keeps. Each client has a lifetime value of $15,000!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other accounting services!