The Situation

CPA Tax and Advisory Services Inc. is a tax planning and preparation business located in Maple Glen, PA. They needed a way to bring in more clients interested in their services, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • A simple, but effective design that gets the message across clearly
  • Bold colors and sleek design to attract the eyes of the recipient
  • A strong call to action

They mailed 11,537 postcards to their own list of contacts in their area. CPA Tax and Advisory Services Inc. also purchased an Everywhere Small Business campaign that included follow-up Google ads which looked like their postcard design.

These ads showed up for the prospects who visited their website after the mail drop, encouraging them to consider purchasing tax planning or preparation services.

The Results

The campaign generated 110 responses and $88,000 in revenue!

Their Google ad was displayed for prospects 171,629 times and it was clicked on 1,160 times. Overall, their campaign resulted in 110 responses and conversions, generating $88,000 in revenue for the year.

CPA Tax and Advisory Services Inc. spent $4,894 on this campaign, so their total ROI is an impressive 1,698%. They also said their clients tend to use their services for an average of 5 years, so if they keep purchasing services, the total revenue could become $440,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other CPAs and tax professionals.

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