The Situation

Community Tax Services does the business and personal taxes of residents in the Everette, WA area. They wanted to market their services and increase revenue, so they reached out to PostcardMania for assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • 2 offers for money off tax prep and bookeeping services
  • A BBB accreditation symbol to build trust with the prospect
  • A five-star review
  • A QR code that when scanned goes to their website for more information
  • A list of benefits on the back of the card

Community Tax Services mailed 4,000 postcards using an Every Door Direct Mail mailing list that targeted local residents.

The Results

They generated $10,000 in revenue!

As a result, they received 22 responses and converted all of them. These new clients generated $10,000 in revenue. With an upfront investment of $1,346, Community Tax Services achieved an ROI of 643%!

Their direct mail marketing campaign has continued and they have ordered another 3,000 postcards.

 

CSID: 56028
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