The Situation

Vickery Tax and Accounting is a tax preparation service located in Cumming, Georgia. They were looking for a way to bring in more clients and sought out PostcardMania’s expertise to do so.

The Solution

After working with our marketing consultants, they decided the best way to bring in more clients in the area in need of tax prep was a direct mail campaign that targeted only the most qualified nearby residents.

Vickery Tax and Accounting’s postcard design included:

  • A creative angle of paralleling doing your own taxes to gambling your money away
  • A 30% discounted offer on their services
  • A bright color scheme that grabs the recipient’s attention

Vickery Tax and Accounting needed to ensure that they were targeting only the most qualified prospects. Their mailing list reflect list, targeting residents in the age range of 45-67 with a household income of $100,000 in a 5 miles radius from their location. This demographic has shown the most likely to use tax preparation services.

The timing of this campaign is a significant reason why it was a success. They timed these 12,000 mailings to hit mailboxes during tax season so that people would have a serious option to get their taxes done.

The Results

30 new clients and $12,000 in income!

They received approximately 45 responses! 30 of those became new clients, generating him about $12,000! It’s also noteworthy that this postcard campaign was also his only form of their marketing. They spent $4,567, resulting in a 163% return on their investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other tax prep services!

Call or Text a Marketing Consultant 1-800-628-1804
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