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The Situation

C.W.P Heating & Air provides heating and cooling services to residents in Whittier, California. Their contractors help customers with installation and maintenance of HVAC systems. C.W.P Heating & Air called PostcardMania to help them find new customers and boost their revenue!

The Solution

The marketing experts at PostcardMania helped C.W.P Heating & Air combine postcard printing with online follow-up ads on Google, Facebook, and Instagram using Everywhere Small Business.

The design includes:

  • Colorful design and copy so the postcard stands out in the mail.
  • Discounted prices on tune-ups, repairs, or systems, creating more incentive for the recipient to respond.
  • A headshot and statement from the owner, making the card more personable to the reader.
  • A clear call to action directing the recipient to get in touch.

They mailed 5,350 to single-family homeowners with an income of more than $75,000 and a house that’s more than eight years old.

The Results

7 calls and closed 2 new jobs that brought in $11,200!

C.W.P. Heating & Air had a great response to their direct mail and online advertising campaign. They tracked 7 calls and closed 2 new jobs! This brought in $11,200 in revenue, which paid for the campaign! This heating and air conditioning business also received over 844 clicks to their website from combined Google and Facebook ads.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other heating and air conditioning services!

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