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The Situation

C.W.P. needed help getting more customers in their area so they came to PostcardMania for help

The Solution

C.W.P.’s postcard design included:

  • Offers including $59 AC Tune up, 15% off any repair, $59 furnace tune up and $500 off a new system.
  • A picture of the staff creating a sense of familiarity.
  • Benefits of free estimates, veteran & senior discounts and straight forward pricing.

The biggest reason this campaign found success was the timing and targeting of their mailing list. They ran their campaign in the summer when demand usually increases for air conditioning services. They consistently mailed their card and were consistently in the face of their prospects.

The Results

Generated over $66,000 in revenue!

From their Summer 2021 campaign, they got 19 calls, 3 of which were installations and 16 were service calls. This generated the company $66,000 total in revenue!  They only spent $6,418 on their campaign which resulted in a 928% return on investment (ROI).

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC businesses!

CSID: 41622