The Situation

Boyers 72 Degrees Heating & Air Conditioning is an HVAC contractor located in Lyndhurst, Virginia. They solicited PostcardMania’s marketing services in order to lure in new customers and increase revenue.

The Solution

Design: A postcard marketing campaign targeting single-family homeowners with residences built between 1900 and 2007, featuring:

  • Professionally developed graphics including a company logo and a cartoon image of a Boyers employee
  • Large, colorful font that attracts the eyes of the reader
  • Two special offers to entice prospects
  • Easy to read contact information coupled with a call to action

Mailing List: Single-family homeowners with residences built between 1900 and 2007

Mailing Schedule: 5,550 6” x 8.5” postcards mailed simultaneously

The Results

Boyers Heating and A/C earned $11,000 in revenue as a result of this campaign. That’s an ROI of 356%!

Boyers Heating and A/C earned $11,000 in revenue as a result of this campaign. That’s an ROI of 356%! Company representatives felt that the highlight of the campaign was the customer’s ability to combine Boyer’s special offers!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

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