The Situation

Pipco AC is a family owned air conditioning and heating company located in Timonium, Maryland. They set a goal to increase their clientele and boost revenue, so they reached out to PostcardMania’s marketing services to help them on their mission.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target older homes with families, which combines direct mail postcards with matching digital ads on Google, Facebook and Instagram.

The successful postcard includes:

  • Professionally designed graphics, formatting and a clean picture of HVAC works that give the card a professional feel.
  • A quick 5-star testimony from a previous client, giving credibility to the HVAC services that they offers.
  • Three enticing discounted service coupons, providing the recipient with more incentive to respond to the card.

The Results

$30,000 in revenue for a 127% ROI!

They received over 40 responses! About a half of those responses converted into sales and generated over $30,000 in income, resulting in a 127% ROI!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC services!

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