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The Situation

Shotmeyer Bros provides heating and cooling services to Hawthorne, New Jersey. They called PostcardMania to help them find new customers and boost their revenue!

The Solution

PostcardMania combined professionally designed postcards with online follow-up ads on Google, Facebook, and Instagram using Everywhere Small Business.

Design: The postcard includes:

  • Colorful design and copy, making the postcard eye-catching and allowing it to stand out.
  • Discounted prices with deadlines, creating more incentive for the recipient to quickly respond.
  • A clear call to action in order to direct the recipient to get in touch.

They mailed 44,500 postcards single-family residences in their area.

The Results

…so far, Shotmeyer Bros tracked 173 unique calls! They also received over 3,000 clicks to their website and 2,900,000 online ad views!

According to Shotmeyer Bros, they had a great response! They tracked 173 unique calls and received over 3,000 clicks to their website! This heating and air conditioning business saw big results from their postcard marketing campaign and our Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other heating and air conditioning services!

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