The Situation

Suburban Heating and Cooling is an HVAC service provider located in Livonia, Michigan. They have been serving the Metro Detroit area for 35 years. Wanting to break through the revenue plateau they’ve experienced recently, they contacted PostcardMania to utilize their marketing expertise to do so.

The Solution

A postcard marketing campaigns that target a list nearby residents.

The successful card design includes:

  • A simple headline and photo combination that instantly communicates the card’s purpose to the recipient.
  • Short marketing copy that simply communicates their service’s benefits in an accessible format.
  • A “preferred customer” coupon that makes their service seem like a great and exclusive offer.

The Results

80-100 responses roughly bringing in $40,000!

They receive anywhere from 80-100 responses each mailing they do! About 95% of them convert, roughly bringing in around $40,000!! This is an ROI of 780%!!!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

CSID: 34791