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The Situation

Superior Sheet Metal & Heating Inc. is an air conditioning and roofing service located in Lake Buff, Illinois. They had the capacity to take on more projects, so they contacted PostcardMania’s marketing experts for assistance in building a marketing campaign that would help them expand their customer base.

The Solution

A postcard marketing campaign that targets residents in the area in and around of their business.

The successful postcard includes:

  • A bulleted list of COVID-19 safety precautions to give the recipient comfort that this is a safe and professional service.
  • Multiple lists of simplified points explaining what kind of company they are and what services they provide.
  • Multiple areas where their contact information is listed so the next step to setting an appointment are east

The Results

$30,000 in income generated!

Superior Sheet Metal & Heating reported that over 50% of people called in response to the campaign! They’re not sure how many converted, however they estimate that the income generated so far is around $30,000! This is an ROI of 1,801%!! And this ROI will only continue to grow, as each customer continues to do business with them for between 5-10 years.

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other home service providers!

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