Hoffman Heating and Cooling

The Situation

Hoffman Heating and Cooling is an HVAC company based in Coolidge, Arizona. After trying newspaper ads and in-house mobile home RV ads to reach out to homeowners in their area, Hoffman started looking for a better way to let clients know about their HVAC services and stumbled upon PostcardMania’s direct mail campaigns.

The Solution

Hoffman Heating and Cooling decided to go with a creative postcard design offering a $69.95 tune-up special including a free condenser coil cleaning.

Hoffman Heating and Cooling’s postcard design included:

• A special tune-up deal if the client showed the postcard to the company within 30 days of the mail date.
• Preventative Maintenance Program deals for 1 or 2 systems.
• Guarantees of lower electric bills and longer-lasting equipment.

Hoffman Heating and Cooling used a mailing list of local homeowners, including mobile homes, to target only the most qualified prospects for their unique services.

The Results

They have mailed about 5,000 postcards so far, resulting in about 2 to 3 calls per day!

Since the postcards hit the streets at the beginning of March, this company has had about 2 to 3 calls per day, all of which have converted into tune-ups and some even winding up needing repairs!

Hoffman Heating and Cooling felt the highlight of the postcard campaign was all the advice PostcardMania gave about when to mail and what types of ads to use. They were appreciative of the organization during their campaign and have noted it was a game-changer for their company!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!