The postcard featured a graphic of a heating unit, looking sickly, lying in bed. A family stood around the bed, and came to the conclusion that it was probably time to get a check-up. On the back, it simply had a box that reminded the customer they might have already paid for their seasonal maintenance contract and should call to make an appointment. This design was simple, fun and got the readers’ attention.

The Situation

Hightower Service, Inc. wanted to use an HVAC postcard marketing strategy to get their customers to make check-up appointments. They didnt need to target new customers. They simply wanted to remind their current customer base that their heating units were going to need a check-up before the winter season. They consulted with our marketing team to arrange the right postcard strategy for them.

The Solution

Our team designed a fun graphic for the front of the card to catch the readers attention. Hightower Service, Inc. sends out about 6,000 of these cards seasonally.

The Results

Produced a 50-60% response rate with targeted seasonal campaigns!

Hightower Service, Inc loves their postcard marketing results: We use the postcards differently in that we send them to only customers in our database. That said, we get at least a 50% to 60% response. Income varies because the postcards are for people that have already purchased a maintenance contract. The postcards serve as an appointment reminder card. Sabrina is great! The process is very informative from purchase to creative, to printing, to mailing…Simply said: I know too much (but I like it)!

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