5,000

Cards
Mailed

Cards Mailed

The total number of cards this client mailed out over their entire campaign.
17

Tracked
Calls

Tracked Calls

The number of calls to the unique call tracking number on this client's postcard.
28,000

Google
Impressions

Google Impressions

The number of times this client's Google Ad was seen on the web.
159

Google
Clicks

Google Clicks

The number of times this client's Google Ad was clicked on.
7,000

FB/IG
Impressions

FB/IG Impressions

The number of times this client's Facebook & Instagram Ad was seen on the web.
17

FB/IG
Clicks

FB/IG Clicks

The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Give Back HVAC provides the Orange County California area with heating and cooling services. They called PostcardMania to help them receive more qualified leads and boost their revenue!

The Solution

Their PostcardMania marketing consultant suggested Everywhere Small Business to display matching ads on Google, Facebook and Instagram to the same audience they mailed their postcards to. PostcardMania designed a postcard that could get the results Give Back HVAC wanted. It included:

  • An image of an A/C Unit that clearly tells the recipient what this postcard is all about!
  • Clear and Bold contact information
  • A great offer with the price in big text and bold to intrigue the prospect

The perfect mailing list ensures even bigger results! That is why this HVAC company’s marketing campaign included all single-family homeowners with A/C and an income of 85K+!

The Results

"14 to new customers- $4,000 in immediate revenue!"

Tracked Calls
17
Number of Times Google Ad Displayed
28,000
Google Ad Clicks
159
Number of Times Facebook & Instagram Ad Displayed
7,000
Facebook & Instagram Ad Clicks
17

Give Back HVAC received 17 phone calls and converted 14 to new customers.  They generated $4,000 in immediate revenue with projected income of $8,400 annually for continued service with these customers for 5-10 years! Their ads on Facebook were seen by 8,452 people and led to 20 clicks to their website. In addition, their Google ads were seen by 34,661 people and 190 people clicked through to their website!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

Speak to a Marketing Consultant 1-800-628-1804
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